A unique book based on the authors’ real-world experience in retail operations, Stores Don't Suck explores such profound questions as:
Why didn’t the store get the memo?
Why doesn’t the display look like it should?
How do you get stores to do the things you need them to do?
(Spoiler alert: It doesn’t have to be so hard.)
Told in stories all retailers can relate to, Stores Don't Suck dives into the nitty gritty realities of store operations, of communication and “disconnects,” of the big promotion and a bigger purpose - creating a great customer experience. With actionable take-aways in every chapter, co-authors Melissa Wong and Jeremy Baker walk through simple best practices that will unite your field teams and bring your brand’s strategies to life with consistent precision.
Melissa Wong and Jeremy Baker have been working to improve the lives of retail employees for over a decade. They built a software company together based on the principles in this book. Now, Zipline powers retail operations for many of the world’s largest retailers.
“The five principles are what every retailer should live by to drive a culture of performance and effectiveness! This book showcases the power of communication and its impact on team empowerment. A must-read!”
- Christopher Bailey, Director of Global Retail Operations at Allbirds
“After thirty-two years of retailing, I understand how complicated retail can be. If you follow these five principles, they will certainly make things easier and help drive consistent adoption that can lead to retail success.”
- Evan Wayne, CIO at World Market
“A clear blueprint to empower and enable store teams to bring your brand vision to life and optimize the guest experience.”
- Michael Cass, LEGO Retail
Want a copy of the book for yourself, a co-worker, or a boss? Walk into a book store and grab one, or find it online at these retailers.
If you'd like to order a large number of books for an office or a stores conference, please contact us.